You have until 20 September 2022 to seek priority allocation of an .au direct domain name matching your existing domain name!
So, if you have currently registered mybusiness.com.au , you can now also be registered as and become mybusiness.au.
Existing domain name licence holders have until 20 September 2022 to register their .au equivalent(s) after which time unallocated domain names will be available to the general public ― and potentially cybercriminals.
Take up the current priority allocation process that has been provided to existing domain name holders and register your .au equivalent! Otherwise, the risk for your business is that if cybercriminals are able to register the .au shortened equivalent of your exisiting domain, they could attempt to impersonate your business online for fraudulent activity. Registering your existing domain name in the new shorter .au format can close off this avenue for cybercriminals.
